Hiring & Retention, Solved with Evidence‑Based Media + Content

Book a free 20‑minute clarity call. We’ll review your website, Google Business Profile, and social channels, then outline a practical, testable plan to turn RECRUIT → NURTURE → RETENTION.

Book your clarity call

Case Studies: When the Funnel Works, Hiring Gets Easier

Service • Home Services (Grand Rapids)

Maps‑First + Careers Hub

We rebuilt the Money Page + Careers hub, then tuned Google Business Profile (categories, services, weekly posts). Social reels told a “day‑in‑the‑life.”

+58% calls & direction requests in 30 days
+41% application starts; interview rate ↗ to 37%

Retail • Kalamazoo

Trim → Test → Scale Hiring Campaigns

Cut wasted social spend, launched 3 creative angles (Benefits | Growth Path | Culture), added instant SMS + email replies to form fills.

−28% cost‑per‑application within 21 days
+22% 30‑day retention of new hires

Manufacturing • Battle Creek

Ops‑to‑Marketing Alerts

We wired site banners + GBP posts + social updates for scheduling changes. Candidates and customers got clear, timely info → fewer surprises.

−17% no‑show rate at interviews
−12% cancellations from scheduling conflicts

Representative outcomes from comparable Michigan SMB engagements. Your actual results will vary by spend, seasonality, and market fit. We set goals together and measure weekly.

Our Evidence‑Based Plan (What We Evaluate & How We Apply It)

1. Audit (Website • GBP • Social)

We run a 25‑point audit focused on hiring readiness: Money Page performance, Careers UX, form speed, GBP categories/services/photos/posts, review velocity, and social responsiveness.

✓ Identify fast‑fix friction (mobile load, form errors)
✓ Map RECRUIT → NURTURE → RETENTION signals
✓ Draft 3 creative angles for recruiting ads

2. Apply the Plan

We fix what’s blocking conversions, then deploy an integrated campaign:

Website: Careers hub + 2‑step apply, role pages, instant reply, analytics events
Google Business: “We’re hiring” posts, Q&A, services, and Messaging
Social: Short role videos, benefits carousels, culture stories; comments & DMs monitored

3. Measure & Improve (2‑week sprints)

Every two weeks we refresh creative, rebalance budget, and review KPIs with you.

North‑star metrics: application starts, apply→interview %, time‑to‑hire, 30‑day retention.

What We Bring (Built for Michigan SMBs)

Website Design & Maintenance

Fast, clear pages that convert: Money Page, Careers hub, 2‑step apply, and analytics that actually work.

Explore Website Design

Social Content & Monitoring

Recruitment reels, culture spotlights, and quick replies so no candidate (or customer) gets ignored.

See Paid & Organic

Google Business Profile Optimization

Make Maps your #1 recruiter: verified services, photos, offers, and weekly posts that drive calls and messages.

Improve Local SEO

Book Your Free Clarity Call

Pick a time that works. We’ll meet on Zoom, review your funnel live, and outline the first 30 days.

Tell us a bit about your business

Email us to request your clarity call

We typically respond within one business day.

What’s your biggest challenge? Anything else we should know?

We’ll reply within one business day. By submitting, you agree to our privacy policy.

Hiring & Retention — FAQ

What can improve in the first 30 days?

We target fast‑moving signals: more calls/directions from Google, higher application starts, and faster replies to candidates. Creative refreshes occur every 14 days.

Do you work outside Michigan?

Yes, but we specialize in Michigan SMBs—Kalamazoo, Grand Rapids, Battle Creek, and Van Buren are home turf.

How do you price the work?

Simple monthly engagement with clear KPIs. We align scope during the call based on goals and speed required.